Lindsay Johnson is a Designer and Art Director based in Seattle, Washington. Previously at Wieden+Kennedy, now open to new opportunities - let’s work together.
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ART DIRECTION, DESIGN
PROJECT 07
Hope & Grace: How Are You, Really?
AGENCY: Badger Agency
ROLE: Art Director, Designer
YEAR: 2017
SELECTED PRESS: Refinery29, NYLON Magazine
Philosophy came to the Badger Agency to create a national advertising campaign for the brands's charity initiative, Hope & Grace, which champions mental health awareness. The challenge was to create a piece that stayed true to the seriousness of the matter, while leaving the viewer with a hopeful and positive message. The final campaign aims to end the stigma surrounding mental health issues and hones in on the question, 'How Are You?', taking what is often a question thrown out without much interest, and returns it to a a question of genuine concern - 'How Are You, Really?'.
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