Lindsay M. Johnson – Design & Art Direction

Copy of Because Peloton

in recognition of national mental health month this may, philosophy’s hope & grace initiative, supporting women’s mental health, unveils its first national campaign “how are you, really?” to help create a conversation between those living with mental health issues and those who want to support them.

Join the movement to end stigma for those living with mental health issues. ask someone “how are you, really” and turn this greeting into a whole new conversation. #howareyoureally

BRIEF:

Peloton, a technology-driven company with a new fitness bike for the home, asked Badger & Winters to create a digital-only campaign for the upcoming holiday season.  Peloton had a limited timeline and requested a campaign that would bring to life the unique benefits of the Peloton bike-- studio cycling in your home, enabling riders to participate in live and on demand interactive virtual cycling classes -- while enabling the company the flexibility to test new creative every week during the season. 

CONCEPT:

Badger & Winters approached the challenge with fervor and within two weeks the team developed a campaign called #BecausePeloton.

Client . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Peloton

Role . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Art Director/Designer

Copywriter/ 2nd AD . . . . . . . . . . . . . . . . . . . . . Justine Berger/Danielle Sim

Director . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Miko Lim

Because Peloton

Fall 2016 –––––––––––––––––––––––––––––––––––––

 

REASON #55 BECAUSE MY BIKE IS OPEN 24 HOURS

REASON #5 BECAUSE BED TO BIKE IN 60 SECONDS:

REASON #31 It Makes Me Want to Work Out