Lindsay M. Johnson – Design & Art Direction

Because Peloton

Peloton, a technology-driven company with a new fitness bike for the home, asked Badger & Winters to create a digital-only campaign for the upcoming holiday season.  Peloton had a limited timeline and requested a campaign that would bring to life the unique benefits of the Peloton bike-- studio cycling in your home, enabling riders to participate in live and on demand interactive virtual cycling classes -- while enabling the company the flexibility to test new creative every week during the season. 

BRIEF:

Peloton, a technology-driven company with a new fitness bike for the home, asked Badger & Winters to create a digital-only campaign for the upcoming holiday season.  Peloton had a limited timeline and requested a campaign that would bring to life the unique benefits of the Peloton bike-- studio cycling in your home, enabling riders to participate in live and on demand interactive virtual cycling classes -- while enabling the company the flexibility to test new creative every week during the season. 

CONCEPT:

Badger & Winters approached the challenge with fervor and within two weeks the team developed a campaign called #BecausePeloton.

Client . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Peloton

Role . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Art Director/Designer

Copywriter/ 2nd AD . . . . . . . . . . . . . . . . . . . . . Justine Berger/Danielle Sim

Director . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Miko Lim

Because Peloton

Fall 2016 –––––––––––––––––––––––––––––––––––––

 

REASON #55 BECAUSE MY BIKE IS OPEN 24 HOURS

REASON #5 BECAUSE BED TO BIKE IN 60 SECONDS:

REASON #31 It Makes Me Want to Work Out