Badger & Winters was approached by Lose It! to create a digital campaign for embodyDNA, it's collaboration with white-label DNA testing company Helix. LoseIt! believes effective weight loss is personal - certain elements of your health are unique to your genetic makeup and, based on these traits, your body responds differently to diet and exercise than others. EmbodyDNA doesn’t just tell you the facts, it helps tailor your lifestyle to fit your biology and see results. The team at Badger & Winters came back with a campaign (video across all social platforms, in-app messaging, GIFs, and a custom made website) that highlighted the signature nature of the diet - listing out all the things that were unique to the audience, including their DNA, and now their signature way to lose weight.
My role: Art Director, Illustrator, UX/UI Designer
Using the established brand guidelines and proposed site outline, I designed a custom website for embodyDNA. Bouncing ideas off my copywriting partner and the project developer, we ultimately came up with the below site design