Peloton, a technology-driven company with a new fitness bike for the home, asked Badger & Winters to create a digital-only campaign for the upcoming holiday season. Peloton had a limited timeline and requested a campaign that would bring to life the unique benefits of the Peloton bike-- studio cycling in your home, enabling riders to participate in live and on demand interactive virtual cycling classes -- while enabling the company the flexibility to test new creative every week during the season. Badger & Winters approached the challenge with fervor and within two weeks the team developed a campaign called #BecausePeloton.
My role: Art Direction/Design (Other Art Director: Danielle Sim, Copywriter: Justine Berger)
Bed to Bike in 60 Seconds
It Makes Me Want to Workout
Because My Bike is Open 24 Hours