LINDSAY JOHNSON
      PROJECTS


Lindsay Johnson is Senior Art Director and Design Lead based in Seattle, Washington. Currently at Amazon, previously at  Wieden+Kennedy. 



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© Lindsay Johnson 2024


ART DIRECTION, Design

PROJECT 01

Amazon Autos: Car Shopping That Clicks


BRAND: Amazon
ROLE: Sr. Art Director and Designer
YEAR: 2025 We created a 360 campaign to get the word out about Amazon Autos’ used and CPO launch. This was an awareness play—we wanted every person who saw our creative to walk away knowing one thing: they can buy a new or used car at Amazon Autos.

Our creative included TVC/streaming spots, billboards across LA, Houston, and Dallas, sponsored content articles, radio/audio/podcast ads, direct mailers, and influencer content.


For the TVC, to demonstrate Amazon Autos’ ease and convenience, we featured a group 
of friends playing flag football, and one of the teammates decides that 
the huddle is the perfect time to shop for a car.



(CLICK THE ABOVE TO PLAY THE FULL 60 SECOND SPOT)

From the screen to the street: we took our campaign outside
with billboards all over LA, Houston, and Dallas.






HOPE & GRACE