Created a full scale campaign for a new eco-friendly, wallet friendly cleaner. This project was originally for a pitch; to protect the client the original brand is not used here.
The final idea:
Every person has their own way of being "green": Some people drive electric car, some use recyclable bags, some go vegan.
And now no matter how you choose to be eco-friendly, there's only one cleaning product that fits everyone's green lifestyle.
Introducing Sun & Earth: It's Eco for All.
The featured characters in the Sun & Earth family: Bike-To-Work Ben, Compost Carrie, Spring Cleaning Sam, and Reusable Bag Rachel.
My role: Art Direction, Illustration (Copywriter: Justine Berger)