W by Worth is the younger, more socially focused line of Worth New York. For the Spring 2017 concept we wanted to play off this social aspect. Summer is often synonymous with increased socializing and exploring, so for the season we chose 'Guide to Summer' as our theme -- with the looks in the brochure paired to their complementary Summer activity. The overall feel is fun and social, with imagery evocative of Summer woven in for added inspiration. The full Summer collection can be viewed online in the Summer 2017 Look Book.
My role: Art Director, Designer (copywriter: Justine Berger)